Global hotel franchise sees Caribbean potential
www.caribbean360.com - Thursday, July 7th, 2011 at 11:24 AM
One of the world’s largest hotel franchisors sees the Caribbean as a huge opportunity while some hotel companies, twisting and turning in the global business downturn, shy away from the region.
Stephen Joyce, president and chief executive officer of Choice Hotels International, Inc. believes a large number of independent hotels in the region could benefit from what Choice Hotels has to offer.
Presenting options for success during sluggish economies, he pointed to the extensive mid-range offerings of Choice Hotels and, at the higher end, its popular Ascend Collection membership programme.
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