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BVI children attend NBA through Digicel Jumpstart

The Digicel Jumpstart basketballers pose after their win in the scrimmage against Rutgers Preparatory during their NBA Experience in New York.

The Digicel Jumpstart basketballers pose after their win in the scrimmage against Rutgers Preparatory during their NBA Experience in New York.

PRESS RELEASE: Digicel and the National Basketball Association (NBA) announced this week that the top 13 boys and girls from the Digicel NBA Jumpstart Elite Camp in the British Virgin Islands attended an NBA game at Madison Square Garden in New York City.

The game featured the New York Knicks vs NBA Champions, Cleveland Cavaliers on December 7.  As part of the NBA experience, the boys and girls also toured NBA facilities, visited local New York City landmarks, and competed against a local youth basketball team.

The 13 boys and girls were selected by former NBA head coach Lionel Hollins, NBA Legend Robert Horry, and WNBA player Skylar Diggins following their participation in the Digicel NBA Jumpstart Elite Camp in September. The camp brought together the best basketball players ages 17 and under from Antigua and Barbuda, Barbados, Bermuda, British Virgin Islands, Dominica, Grenada, Jamaica, Trinidad and Tobago, and Turks and Caicos Islands.

The Jumpstart Elite Camp and trip to the United States are being shared with Digicel customers online and on mobile via the LOOP news app. It is also being broadcast on Digicel SportsMax.

“Jumpstart is about giving the best young talent in the Caribbean the opportunity to achieve greatness for themselves, so it’s encouraging to see the level of dedication from the players,” said Digicel Group Director of Marketing Peter Lloyd.

“The success of the programme comes in large part from the NBA’s level of professionalism and commitment and only two years in, the success has been unimaginable,” he added.

“We are proud that the second year of the Digicel NBA Jumpstart programme has been successful in showcasing our commitment to growing the game,” said Arnon de Mello, NBA Vice President for Latin America.

“Congratulations to these 13 boys and girls who had the unique opportunity to learn directly from NBA and WNBA players and coaches.  I know that they had a fantastic time on their trip to New York City as they enjoyed the authentic NBA experience,” continued de Mello.

Last year, Digicel and the NBA announced a multiyear partnership that will deliver live games and extensive NBA programming to almost 30 Caribbean territories through Digicel SportsMax. Digicel is the official wireless partner of the NBA in the region.

The partnership also allows customers to get in on the action through a number of promotions that will be launched across the Caribbean, Digicel said.


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