A new video challenge created to end crime in the British Virgin Islands is circulating on social media.
Reigning Calypso Monarch Eustace ‘Boss’ Freeman initiated the challenge on Wednesday as a response to the recent spate of shootings on the main island of Tortola.
Freeman said the Stop the Crime Challenge aims to promote love and denounce acts of violence.
To participate in the challenge, persons must upload a positive video message on social media then call on others to publicly follow suit.
“The BVI is a place of love, a place of harmony, togetherness. That is the BVI I know. That’s the BVI that everyone ought to protect for the next generation, for your children, for my children, for our children and their children,” Freeman said while initiating the challenge online.
“So I’m talking to you, mister gunman. Please use your mind and put down the nine,” he added.
Capitalizing on social media
While speaking with BVI News last evening (February 22), the reigning Calypso Monarch explained why he chose the social media platform for the challenge.
“What I’m really trying to do is to get everybody speaking with the same voice. I think if you use social media, this is a platform everybody tends to go to – even the individuals who are committing these crimes.”
He hopes gunmen will be want to change when they see a community unified against crime.
Thousands see challenge
Up to yesterday, the challenge had already reached thousands of social media users.
High school music teacher and owner of Beatlink Production, Lincoln Ward is among users who have responded to the challenge. However, Ward has decided to go a step further.
The businessman is offering a 50 percent discount to anyone wanting to record an anticrime song.
The promotion began yesterday and will end on March 15.
He explained that it was his way of influencing positive change.
Copyright 2018 BVI News, Media Expressions Limited. All Rights Reserved. This material may not be published, broadcast, rewritten or distributed.