A switch by the BVI from the ‘Nature’s Little Secrets’ marketing slogan to the now ubiquitous ‘BVI Love’ branding, has been given a scathing review by former director of the BVI Tourist Board (BVITB), Sharon Flax-Brutus. When asked recently by … Continue reading ‘BVI Love’ slogan a dud? Former BVITB boss slams new catchphrase