Police officers to model fashion in Family Fridays initiative

The Royal Virgin Islands Police Force (RVIPF) is taking an unusual approach to community policing this week in observance of its Family Friday’s initiative.

The RVIPF has partnered with UMI Fashions and officers attached to the Force will be hitting the runway to model the latest wear at UMI’s flagship store in Road Town today, March 3.

A media release from the RVIPF said cops will share the runway with their families.

The release noted that UMI’s proprietor Deborah Reynolds fully supports the RVIPF’s efforts to re-establish vital family connections and relationships, which is the aim behind the Family Friday initiative.

“We are seeing a community in crisis with violence and gun crime taking precedence. Creating homes where there is love and healthy, positive communication and where adults can pass down values and morals is critical to changing the trajectory. I am happy to be a part of any effort to reset the values and restore the hearts of our children and especially our young people. I am inviting all to join us as we celebrate and support our families,” Reynolds stated.

In the meantime, the RVIPF noted that proprietors at Island Services are also partnering in the Family Friday initiative by offering discounted prices this week on board games and home projects to bring families together.

“On the first Friday of every month, the Royal Virgin Islands Police Force is encouraging persons to create their own Family Fridays around dinner, games or a movie to re-establish positive connections and relationships within homes,” the police noted.