BVI News

Romance tourism market in bloom again, Premier says

This ‘BVI’ sculpture is located at the Cyril B Romney Tortola Pier Park.

The territory’s romance market has been showing signs of a resurgence, Premier Dr Wheatley has suggested.

The Premier gave that indication as he spoke to the House of Assembly (HOA) about some of the improvements being seen by the BVI Tourist Board (BVITB) recently.

“The romance market is also on the rise again as couples are now getting back to in-person ceremonies instead of the Zoom weddings,” the Premier said.

In addition to this, he said the honeymoon and renewal markets are also on the rise as the pandemic has slowed down and couples look forward to their destination honeymoons.

According to Dr Wheatley, the incentive market is also doing extremely well, with many groups on the books for the upcoming summer and through to 2024.

“These niche markets are fruitful ones for the BVI and the BVI Tourist Board will continue their marketing efforts to the incentive and romance niche markets to increase returns,” the Premier said.

According to Dr Wheatley, the BVI has already seen a full buyout for the year with multi-million dollar weddings planned at major resorts in the territory.

In the meantime, Premier Wheatley said the Tourist Board is planning for a major brand engagement for 2023 that will see brand BVI paired with internationally-recognised luxury brands and showcased across international feeder markets.

Dr Wheatley said the BVITB has officially launched its North American ‘Sail and Stay’ summer campaign and has partnered with Travel Desk, a data-driven media solutions company specialising in multi-channel targeting strategies, for this year’s campaign.

The campaign will deliver precision data targeting US leisure travellers using beautiful and inspiring advertising campaigns, Dr Wheatley said.

“These ads will encourage bookings of package deals available to purchase directly from our participating partners’ websites,” he noted.

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9 Comments

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  1. Lmfao says:

    The USVI is having record tourism and growth and the BVI a few miles away is listening to bulls**t from Slow Andy. There is only one reason the BVI is not experiencing the same tourism as the USVI. It’s the people of the BVI. Nasty, racist, rude, corrupt, murderers, criminals and drug dealers. Stop the bs Slow Andy and tell the truth ….

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  2. 1st district original says:

    CHARITY BEGINS AT HOME, WE ARE NOW SEEING THE SECRETS IN NATURE!

  3. Thin says:

    on facts in this article. So how many ‘visitors’ were married in the BVI’s 2021-22 romance season in wedding parties with over a dozen visiting guests of the bride and groom? Next how many visitor wedding groups are on the books for the BVI’s 2022-23 romance season and at what resorts, villas and other locations in the BVI?

    The BVITB rarely provides these details in their vague statements about a niche market that barely survives here.

  4. WEW says:

    They will make anything up to spin a positive light. More political B.S.

  5. Travel woes says:

    Who in their right mind would choose the BVI for a destination wedding, when it is so darned difficult to get on and off this rock via the airport? There are much nicer places to go, with better air connections.

  6. Monaco Model says:

    Envy and jealousy by the neer do wells is pitiful.
    The Monco model is the way.

  7. Monaco Model says:

    The Monaco model is the way.

  8. BuzzBvi says:

    Not if you are a none heterosexual romantic loving couple. Then the local religious bigots would rather have you stoned to death on your perfect day.

  9. Ted the Sailor says:

    Putting the ferry schedule back to pre-COVID would help a little…

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