Long lines of customers flooded the Digicel flagship store in Road Town today as the company unveiled their new Digicel Experience Store.
Speaking to members of the press, Digicel’s CEO Kevin Gordon explained that the upgrade includes an open floor concept, a ‘smart serve’ system, and a brand new décor with fresh furniture to compliment the new services.
“We are committed to the BVI by rebuilding the network for a customer-centric focus; building back better,” he said.
“We are ensuring that when you come in, you not just speak with someone but you get served. You also have an experience with Digicel, so everything you have here is aligned with our customer-centric experience.”
In explaining the ‘smart serve’ system, Gordon said it is an intelligent app that monitors customers as they come in so they can be served quicker.
The upgraded service will also collect statistics on customers so everyone can be served in the best way possible, Gordon said.
He also explained the reason for the renovation and new technology.
“Why are we doing this now? I think it is important that we send a strong signal; a strong message that we are not just here but we are here to serve our customers and we want to ensure that we stay customer-centric and ahead in terms of the customer game.”
The store also has other available apps and a gaming section.
“What we are saying is we are not just a telecoms provider, we are a total communications provider.”
According to the CEO, customers, in the future, will have the option to open doors and turn on lights by using their Digicel phone.
“So we will have those featured right around the store. Devices that you can plug around the store with a sim card in, and you can turn those devices on and off from your home, you can interact with your home and you have smart bells… These are the things that we are introducing right now.”
While remaining tight-lipped about the exact cost to upgrade the store, Gordon said the renovation and overall works to Digicel’s network over the last two months borders in the millions.
“We have spent millions to ensure that the customers are happy and well connected and to rebuilding the store,” he said.
In the meantime, BVI News sought to get the reaction of few members of the public on the new store.
Dominican Republic native Orlando Thomas, who has been a customer for the past two-and-a-half years, described the new service as exceptional.
“I believe it is a new beginning in the BVI. I think it is something that has been long-waiting to be born. The service is excellent. I believe Digicel changed the whole game in the BVI, and I have been one of the beneficiaries.”
Brenda Sahagon, who the telecoms company will reward for being the first customer to enter the renovated store, told BVI News that she has been a satisfied customer for six years now.
“I am speechless. Every day I am waiting for them to open, not only today. Every 7am I am here,” said Sahagon, a native of the Philippines.
Members of the Althea Scatliffe Primary School band were also on hand and delivered a grand drum march at today’s event. Digicel has adopted that school.