BVI News

100K persons expected at TPP’s 3rd annual 12 Days of Christmas event

Tortola Pier Park’s Business Development Manager Zoe Walcott (left) and the facility’s CEO, Vance Lewis.

More than 100,000 persons are anticipated to flock to the Tortola Pier Park during their third annual 12 Days of Christmas event, which runs from Friday, December 13 to Tuesday, December 24.

This was revealed by their Chief Executive Officer Vance Lewis during a media conference held to launch the initiative.

He said the estimated number is a modest one. But, Lewis said he believes it will be well exceeded, thanks to the many adjustments made by the Pier Park to accommodate the event.

“We will be attracting approximately 80,000 visitors to the shores and we have given you a conservative estimate of only 20,000 locals. We actually think we are going to have double that when you consider the excitement and the packed schedule that we’ve got,” Lewis stated.

“It is a conservative estimate of 100,000 people and we have some 43 ship calls over those 12 days which will bring 80,000 people plus as many locals, since we have shifted the focus, expanded the hours of the park to midnight, and we are now making absolutely sure that the locals can share in the experience,” he added.

Non-tenants a part of initiative

A total of 52 activities are expected to be a part of the 12-day event, which will also house non-existent tenants of the Pier Park.

Business Development at the pier park Manager Zoe Walcott said this move will provide an opportunity for these non-tenants to capitalise while building relationships simultaneously.

“The reality is, the bulk of what is here really focuses on the tenants and what we thought is we also want to value, and to build relationships, and to see how we can create symbiotic relationships that would allow additional foot traffic to come in from those businesses that aren’t typically in the park,” Walcott stated.

“They have jumped on board and our tenants are also appreciative of the fact that we are creating additional avenues for footfall. We are looking at an aggressive way in which we also get our overnight guests, not just the cruise guest but the overnight guests that are actually here within the territory,” she added.

Some of the Activities

A total of $5,000 in cash prizes will be given away throughout the event. Some of the activities which will allow persons to win money include, ‘Xmas Family Feud’, Super Sweeps (Treasure Chest) and Xmas Karaoke-Off.

Some of the other activities include the 1st Property & Land Sales, which will have a number of realtors, banks, surveyors and contractors showing property and land offerings within the BVI; the BVI Spirit, which will focus on all items made locally within the BVI; Coming to Market, which will feature a number of local farmers selling their wares; and Xmas Mega Sales featuring Tortola Auto Group (TAG) & Legacy Sales.

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  1. ? says:

    Ummmmmm, there will be foot traffic but no shopping only at the usual stores, Klass, little Switzerland, Crocs,

  2. Be Careful BVI says:

    This sounds like a wonderful event. I must advise the TTP crew and any other businesses that wish to market their events that they should be careful about the titles of their events. The “Xmas Family Feud” name can run the BVI into some legal hiccups especially with the parent company. I remember years ago when govt was using some title for one of those popular games in effort to support their PSW event…that parent company was not happy to find out about this, I assure you.

    • Yes says:

      Yes it was Jeopardy. Like that Family Fued name is copyrighted. Perhaps Pier Park Showdown instead? You get the picture ?

      • CBRTPP says:

        Your comments have been noted with thanks. We will adjust accordingly. Come. Shop. Stay. Look forward to seeing you at the Cyril B Romney Tortola Pier Park!

        Season’s Greetings!

  3. What a Croc says:

    Someone should be fired after this! 9,000 people per day? Bulls***

    Like 5
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    • CW says:


      why you always tear down the people making good things happen, and around the Holidays to boot? Are you that hateful? Did your parents not teach you to be kind? Are you just a pitiful STRUPE that likes to bother others so they have a bad time, like you? SHAME ON YOU FOR ONLY NAYSAYING. I bet you go to these events and enjoy them right before you type more hate online. If I was related to you, I’d be embarrassed by your behavior. SMH

  4. Let's be real says:

    I’m all for looking at the glass half full and all that but… you really think 20,000 locals (Out of a population of 30-35K, so 2/3 of the people) will be coming? That’s 1,200 a day, (maybe double that according to the article?) Sure, there’ll be repeat visitors, but do you really think that many?

    Then with the ships, not everyone gets off the ship, many will want to go to the beach, or the Baths…not necessarily around a relatively small and (If you’re honest), not particularly interesting, faculty. What is on offer at TP, is really not that unique. Need more focus on local artistry and culture (besides the music, often too loud to allow meaningful conversation nearby). And, the ships are usually gone by dusk.

    But good luck. “Hope springs eternal in the human breast” or so said some old English dude from the 18th century

    Like 9
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    • Grouch says:

      With all these recent taxes and extortions who will have money to support these events?

      Like 6
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    • My Two Cents says:

      And have they made provision for parking for all the local support they expect to be getting? Parking in the pier park is limited and when a ship is it is prohibited. The makeshift lots on the periphery of the pier park are unpaved and just awful especially if it is raining and again, limited in any event. What is the plan for parking if you are expecting what seems to be some 1,200 plus locals to come to the events over the 12 days??

  5. Anonymous says:

    Make sure you all support Rayj’s Eatery. Sending love to this place from Canada

    Like 2
    Dislike 1
  6. Francene says:

    Sending greetings and love from Canada to Rayj’s Eatery. Wish I could be there to enjoy the sun and the food. God bless

    Like 2
    Dislike 1

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