Beautiful surroundings should be everyone’s concern

Junior Minister for Tourism Luce Hodge Smith has called on all residents and businesses across the Virgin Islands to take responsibility for keeping their surroundings clean and attractive, saying this would benefit both tourism and public health.

Speaking at the launch of the Road Town Partnership (RTP), Hodge Smith described the initiative as “a movement that underscores the importance of clean and beautiful surroundings for tourism, for the everyday health and well-being of our citizens and the prosperity of our businesses”.

The RTP is a new public-private partnership aimed at improving the appearance and infrastructure of Road Town. It will involve government departments, private sector partners, and community members working together on projects such as pedestrian walkways, green spaces, traffic safety, and street beautification.

Hodge Smith said visitors are drawn to the Virgin Islands because of its natural beauty and cultural warmth, but stressed that good upkeep of the environment is vital. “A clean and picturesque environment is vital to making their experience memorable and inviting them to return,” she explained.

But she made it clear that the benefits go far beyond tourism. “Cleanliness is a cornerstone of public health, reducing the spread of disease, and ensuring that our citizens live in a healthy and safe environment,” Hodge Smith stated. “It contributes to our mental well-being, fostering a sense of peace and satisfaction.”

She further argued that a clean capital boosts local business activity, stating, “A pristine setting attracts customers, enhances the shopping, dining, and sightseeing experience, and boosts economic activity.”

The Junior Minister urged every individual and business to take part in the clean-up effort. “This is not solely the responsibility of government or the sanitation workers. It is the collective duty,” she asserted. “Each one of us has a role to play, from individuals picking up litter to businesses ensuring their premises are well-maintained.”

According to Hodge Smith, the RTP has already received early support from local businesses. “A number of the businesses that they’ve contacted have already expressed interest and are willing to support our efforts,” she noted.

The Road Town Partnership has received an initial $1.7 million in government funding. Early projects include pedestrian walkways, sidewalk upgrades, and improvements to the capital’s main roundabout.