The Cyclura pinguis commonly known as the Anegada ground iguana is among 10 of the most endangered species across the globe that will temporarily replace the iconic crocodile logo on the Lacoste clothing line.
The iguana, which was once found in neighbouring Puerto Rico and US Virgin Islands, is now native to Anegada and Guana Island in the British Virgin Islands.
There are now less than 500 documented Anegada ground iguanas on the planet.
It has joined the list of the critically endangered lizard species around the world.
The iguana’s habitat has been shrinking largely due to the introduction of cattle breeding and agriculture.
Lacoste’s partnership with IUCN
The move to use an image of the Anegada ground iguana in place of the Lacoste’s crocodile logo is the French clothing brand’s way of partnering with the International Union for Conservation of Nature’s (IUCN) Save Our Species programme.
Effectively, the programme is geared at raising awareness about the most threatened animal species on the planet and create “frontline projects worldwide to help ensure the long-term survival of threatened species”.
“By buying a polo, you participate in helping IUCN and Lacoste in the fight for wildlife conservation worldwide,” Lacoste announced on its website.
A total of 1,775 polos were made exclusively for the programme, which represented the number of remaining species facing extinction because of poaching, deforestation, and climate change.
Other endangered species
The Anegada iguana, will share a spot on the Lacoste logo with the Vaquita found in the Gulf of California, the Burmese roofed turtle found in Burma, the Northern sportive lemur of Northern Madagascar, the Javan rhino of Indonesia, the Cao-vit gibbon which lives on the China/Vietnam border, the Kakapo of New Zealand, the California condor, the Saola also of Vietna, and the Indonesian sumatran tiger.
Copyright 2021 BVI News, Media Expressions Limited. All Rights Reserved. This material may not be published, broadcast, rewritten or distributed.