COMMENTARY: The Feel-Good Factor
By Dickson Igwe, Contributor
In the constellation of the investigator, and the various objects contained therein, as stated in the last tale on Virgin Islands Politics, some objects such as a hub, black hole, or galaxy, carry greater importance than a star or meteor, using astrophysics terms: science is the place to start when looking for validity and credibility – realpolitik.
The investigator looks for patterns in that constellation. Linking various objects similar and dissimilar offers a narrative that may lead to a plausible outcome such as who is likely to win the upcoming General Election in the Virgin Islands. Scientific investigation differs from investigation in human subjects such as politics and economics. The use of scientific method such as observation and assessment is useful, however.
Already, this writer has observed various dots and datapoints, some more significant than others on the subject of the upcoming General Election: the incumbent factor, voter anger at the GREEDY BILL, the importance of likeability, voter trust in a government’s competence, tribalism, party discipline, party indiscipline, poor infrastructure, the crossover factor, and so on and so forth.
He has offered the incumbents a very slight advantage so far. That advantage is as tenuous as it gets. It takes one small shift in any of the preceding factors to change the game.
Now of all the objects in the constellation that historically have proven critical to victory at an election the most vital has been the FEEL-GOOD FACTOR. Feel Good is an intangible. It is lodged deep in the heart of the voter. However, history has revealed that when voters feel good about their existence this works in favor of the incumbent. On the other hand, voters will swiftly kick out a government if the Feel-Good factor is nonexistent.
The feel-good factor has been historically the product of low inflation and a growing economy that increases employment opportunities. Although that is not always the case. A very charismatic leader can carry the day even in the midst of economic hardship.
Again, using the USA as an analogy, the Joe Biden economy was supposedly a great one. However, voters did not feel good about their lives and believed the cost of living was too high. That may have been owing to the low energy of Biden and it was one reason for the return of Donald Trump.
In the UK voters believe their children will be worse off than themselves. Thatcherism and austerity have failed the UK. Add Brexit to that mix and it is all downhill. There is no feel-good factor in present day Britain. There has been a constant change in Prime Ministers as a result.
A government that wants to enjoy longevity cannot ignore the feel-good factor. In the Virgin Islands that means good infrastructure that supports regular electricity and water supply; a food and agriculture policy that offers consumers low prices in the supermarkets, accessible and cheap healthcare and education, and affordable housing to name a few.
One Feel-Good factor is a well looked after Public Service. In a country where the Public Service plays a huge role in governance, incentives such as stable pensions, increments and salary increases the Feel-Good factor for that segment of the population. Ignore Feel-Good at your peril as a politician.
Dickson Igwe is an Investigative Writer
Copyright 2026 BVI News, Media Expressions Limited. All Rights Reserved. This material may not be published, broadcast, rewritten or distributed.















America writer Maya Angelou said , ” Ive learned that people will forget what you said , people will forget what you did but people will never forget how you made them feel”
Surely it is time to grow out of 3rd Form politics. Mrs Thatcher’s policies saved the UK from take over by the IMF – but that is now again becoming a risk under the policies of Two Tier Keir.
I don’t get it, you were one of the most vocal writers (Contributors) when the NDP was in power, how come you popped out of the shed now that election is around the bend? Your silence was deafening. Have you been blind to all the realities we have been facing over the last 7 years?