The British Virgin Islands has formed a strategic development agreement with the Florida-Caribbean Cruise Association (FCCA) – a trade organisation comprising 23 member cruise lines operating nearly 200 vessels in Florida, the Caribbean and Latin American.
The FCCA said in an announcement on Monday that the agreement will see the territory becoming a “Presidential Partner” with the Association.
Some of the features of this partnership include a focus on converting cruise guests to stay-over visitors, promoting summer cruising, engaging travel agents, creating consumer demand, and developing a destination service-needs assessment that will detail strengths, opportunities and needs.
The FCCA said it will not only guide the BVI government on enhancing their product and increasing cruise calls, but will also facilitate new experiences to offer cruise companies and collaborate with the local private sector to maximise any opportunities.
The agreement will further utilise the FCCA’s cruise executive committees for a series of meetings and site visits focused on the territory’s objectives.
“We’re excited to expand our partnership with the FCCA as Strategic Development Destination Partners,” said Communication & Works Minister, Kye Rymer. “This collaboration will amplify our cruise tourism reach, improve, and develop the services and products we offer for our cruise guests and generate more opportunities for the people of the Virgin Islands in this sector.”
This is not the first time the territory has been a Presidential Partner with the FCCA. The BVI previously held this partnership following hurricanes Irma and Maria that devastated the territory back in 2017.
The Association cited statistics indicating that the partnership generated $12.63 million in total cruise tourism expenditures and an additional $4.33 million in total employee wage income for the BVI during the 2017/2018 cruise year.
These statistics are seemingly endorsed by the BVI Ports Authority who forwarded the FCCA’s published announcement to the media entities locally.
In the meantime FCCA President Michele Paige said her organisation is proud of its past work with the BVI.
“Through this agreement, FCCA is fully committed to fulfilling individualised initiatives, which focus on assisting the private sector, improving employment, fostering cruise lines’ purchase of local goods and more that will help locals prosper from the economic impact that the industry brings,” she stated.
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