BVI News

RiteWay launches monthly charity initiative

The Roadtown Wholesale building that houses Cash & Carry and RiteWay supermarket in Pasea Estate.

Roadtown Wholesale, which operates RiteWay Food Market, has reintroduced its philanthropic Charity Button initiative in partnership with its customers to give back to charity.

The Charity Button serves as a bridge between donors and charitable causes, making the act of giving more accessible, immediate, and impactful.

“How does it work? For example, when you buy your groceries and the total comes to $9.90, you can tell your cashier that you want to round up the change to $10.00. The 10 cents that was rounded up goes directly to charity. The Charity Button automatically rounds up the cents change to the nearest dollar, whatever the total,” RTW explained while announcing the restart of the initiative.

“This can be done in any one of our RiteWay Food Market stores on Tortola and Virgin Gorda. One hundred percent of the proceeds for the month goes to the specific charity,” added RTW, which said a different charity will benefit every month, starting in July.

For the month of July, the proceeds from the Charity Button will go to PAW BVI, a local organization dedicated to reducing the number of stray dogs and cats on the island by offering a free spay and neuter program and through their ‘Paws with Wings’ program, where they fly unwanted puppies to new homes across the USA.


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  1. What‽??? says:

    Round up, like what?
    I’m all for charity and I can do that by myself… Lowering their prices can be a charitable act to the whole island….strupes.
    They make enough money to give back to charity without the help of residents. These businesses are too ridiculous.

    Like 19
    Dislike 1
  2. BVI? says:

    What about the people that needs help?

    Like 10
    Dislike 1
    • Guess What? says:

      What a shame!!! Are animals more important to you than humans? It’s disappointing to see the imbalance in product offerings. Are animals more important to you than humans? Your shelves have more pet food than baby food. How many brands of baby food do you actually carry? Your aisles are filled with processed foods targeting young people. Please reconsider this approach to better benefit children.

      Like 15
      Dislike 2
      • Well... says:

        They more trustworthy, that’s a fact.

        Like 2
        Dislike 1
        • Guess what? says:

          @well… You are suggesting that these animals are better than you. I dont want to beleive you. Animals are not made in the image and likeness of God. They are not spirit beings but humans are. Humanity may have failed but animals cant be a better replacement. Humanity can be fixed and it will be except for those who chose to submit to animals or turn the earth to animal kingdom.

          Like 1
          Dislike 1
  3. @what says:

    I so agree with you, 110% ……. What about adding Fl** to the list also………you’ll rob us enough……use your own money if you want to help.

  4. Better ways says:

    to support PAW BVI than a ‘charity button.’ Hopefully PAW will issue a news release in August on the amount of money raised with this button promotion.

  5. BuzzBvi says:

    Wow. What terrible comments about a company giving to charity. Peoples minds are broken in the VI.

    Like 4
    Dislike 4
  6. Can anyone read? says:

    It’s a different charity each month!
    If you don’t like animals or any of the proposed charities then decline to leave your few cents.
    What truly awful comments to read about a charitable initiative.

  7. Charity says:

    Maybe people should be made aware of which charity organization will be benefiting each month. That way they can donate to whatever cause is close to their hearts. Not everyone wants their monies going to dogs, humans etc.

  8. Madea says:

    They just need to reduce the prices – they gouging us.