BVI must strike balance between tourists and infrastructure

Director of the BVI Tourist Board, Clive McCoy, said the BVI must balance growing tourism numbers with infrastructure capacity to ensure visitors receive the quality experience the territory advertises. 

Speaking on ZBVI radio this week, McCoy said discussions at national tourism consultations have highlighted the challenge of matching the influx of visitors with the territory’s ability to support them. 

He noted that attendees raised concerns about providing an unmatched experience for visitors.

“One of the concerns is of us being able to provide the experience that we advertise by having the right infrastructure in place to manage the numbers of persons coming into the territory,” McCoy said.

The tourism director added that feedback from the consultations indicates that the government must ensure infrastructure keeps pace with tourism growth. 

Focus on sustainable tourism 

McCoy noted that sustainable tourism is at the forefront of discussions, particularly about the marine sector. He pointed out that the yachting industry is a key driver of the economy, but proper infrastructure is needed to maintain high standards. 

“Our marine environment for yachting definitely needs to be taken into consideration so that we have the infrastructure to allow for an experience that is value for dollar,” he said. 

The government has been working on a national tourism policy to provide direction on sustainable tourism development. Premier Dr Natalio Wheatley recently stated that tourism remains a vital pillar of the economy, contributing significantly to employment and business growth. 

Cultural and culinary tourism 

McCoy also highlighted the importance of embedding national pride into the tourism product through cultural and culinary experiences. He said a recent consultation focused on how the territory can better promote its traditions and way of life to visitors. 

“One of the things that was highlighted is how can we start to embed national pride into our culture and culinary tourism, especially as it relates to our foods and our way of life,” he stated. 

McCoy added that there is a need for a greater focus on educating students about these cultural aspects. 

“The discussions leaned more so on ensuring that within the schools, more of a proactive measure is taken to encourage education of these things in school,” he explained.

Need for infrastructure investment 

Industry stakeholders have previously raised concerns about the state of tourism infrastructure in the territory. Former BVI Tourist Board Director Sharon Flax-Brutus called for improvements at ferry terminals and other key access points, arguing that the current conditions do not reflect the quality tourism experience the BVI promotes. 

In the first half of 2024, the BVI saw over 683,000 visitors, with cruise passengers making up 72% of arrivals. While the numbers are rising, questions remain about whether the tourism model is benefiting the wider economy. 

McCoy said ongoing consultations would continue to examine these concerns. “We intend to work closely with the ministry to ensure that these spirited discussions continue,” he stated.