By Kamal Haynes, BVI News Staff
Opposition Legislator Julian Fraser is calling on the BVI Tourist Board to further promote the British Virgin Islands through the use of its local professional athletes.
Fraser made the call during a December 2019 session of the House of Assembly after making suggestions that the Tourist Board was not maximising on all the marketing assets available to them.
“When the Tourist Board came before us, I had a question for the Tourist Board, and my question was, are you satisfied that you are utilising the vast potential that is available to you, through our athletes by making them poster athletes for the Virgin Islands? I am not convinced that they are,” Fraser stated.
He further said the level of exposure an athlete provides for a country on the international stage far exceeds any traditional means of marketing.
After making those arguments, the senior legislator then began to list the quality of local athletes available for the territory to utilise as a marketing tool.
“We have a Commonwealth gold medalist, Pan American Gold Medalist, CARIFTA gold medalist but I don’t see them being the face of the Virgin Islands, and I believe that the Tourist Board should take the charge in making that happen,” Fraser stated.
“I implore the Tourist Board to make a push in this direction. It can work and in so doing these people who are desperately in need of financial support can get it,” he added.
Meanwhile, during the recently held BVI Athletics Association’s Athlete Gala, President of the BVI Olympic Committee Ephraim Penn made a plea to Premier Andrew Fahie to establish a sports ambassador programme in the territory.
He said: “Mr Premier, I would like you to find some way where we have a sports ambassador programme and I would nominate Tahesia [Harrigan-Scott] to be one of those persons.”