BVI Love campaign was a political gimmick — Flax-Charles
Territorial At-Large Representative, Shereen Flax-Charles, has contended that the Virgin Islands Party’s (VIP) BVILOVE slogan, made popular by former Premier Andrew Fahie, was nothing more than a political stunt.
The BVILOVE brand and campaign was introduced in September, 2020 after the VIP replaced the previous Nature’s Little Secrets slogan formerly used by the BVI Tourist Board in its marketing campaigns. At the time, it was announced that the new slogan was meant to bolster the BVI’s image locally, regionally and abroad by focusing on what makes the BVI a special destination and business jurisdiction.
But Flax-Charles, who is now a candidate with the Progressive Virgin Islands Movement (PVIM), suggested that the slogan never lived up to its promise. “That BVILOVE that came out in 2020, it was a political gimmick. It wasn’t sincere. It didn’t come from the heart,” she said on the PVIM Solution Time radio programme recently.
The former VIP member was at the time speaking about the level of social cohesion in the territory and reflected on how much better relationships were between the local and expatriate communities when she first arrived. “We need to go back to that time when there was really true love in the BVI,” Flax-Charles urged.
“There are people that have come here to this country and have embraced our culture, have embraced our people, and there are a lot of our people who have embraced these people because they realise that they have helped us to get us to where we are today,” Flax-Charles explained.
The first-term lawmaker shared a story about her mother’s selflessness when her family first arrived in the territory from Antigua and commented about the feedback she received from the public, commending her for sharing about her mother’s kindness in the House of Assembly recently.
“The fact that these people reached out and understood what it means to come from another country and to be able to contribute… You know, it was so surprising that I saw something come out trying to twist it and to talk about BVILOVE. There was love back then,” she argued.
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IDK how to feel about She. She giving me CSC vibes where they got the most to say only after they get put out.
And,specifically,what did your mother contribute to these VI Ms Fkax
I dare say Madam your mother and others like her got and continue to get more than what they give. Problem is that gratitude is a profanity to you and most of your ilk. Main reasons why you become despised drifters. No gratitude for their own country’s enormous gifts and Blessings so prosperity eludes and curse takes charge.
I have yet to hear you on your public whipping post give gratitude these VI.
Nobody send call you or your Mother and what VIslanders have (land house car education food) they had or could have before your arrival and without your ungrateful whining presence.
STFU ! Tired of you now mehn.
When you all are elected and i office you all will know all the wrong things that is going on and will not do or say nothing about it or correct it but as soon as you get vote out or cross the floor all is being said shame on some of you so call politicians shame.
The evilness ,the racism that are thrown at the white PEOPLE ( true ) now the same black people throwing it at their own Caribbean brothers sisters , of which we ALL share the very SAME ANCESTRY , BUT it’s a good way of EXPOSING TO THE REST OF THE WORLD THIS SO CALLED ( BVI LOVE ) ❤️ SO GO AHEAD AND DELIGHT YOURSELVES WITH YOUR GUTTER MENTALITY / THE TRUTH SHALL SET YOU FREE
This woman is no good she sopport it now she not for it
We knew. And with that, more opportunity lost.
What did yhose HOLY YOUTHS ? contribute to the BVI / when they robbed and killed that innocent lady on her doorstep ,( incidentally ) shown her love to one of her own bvilander by giving him a start in life warmth a job , then turn around and masterminded the same robbery and cold blooded murders of the same hand that put food on his table ? / now let us hear your voice on their contributions to the bvi
Ummm, and here she goes again ranting and raving like a bitter EX. Why she didn’t say something BEFORE???? All of them were laughing and buddying up to each other cause AF was their leader and king(eye roll). All of them stood by and closed their eyes to all the bulls@#% that was going on, but looking votes & sympathy now. Just sit TF down and go away!
political parties and their slogans are gimmicks.
The BVI LOVE slogan made the entire country look like hypocritics because if one things for sure, there’s not much love in these Virgin Islands.
Look around and see.
She told us it was wonderful at the time. Another wanna be devoid of principals.
Maybe a gimmick, but it is DEFINITELY a bad advertising campaign. It is something a 10th grade class might come up with!
Hire a REAL advertising agency. There is real money riding on this. We need to stop this amateur hour!
All this stuff you are talking about may be real, but it is so inside baseball that nobody outside of people who live in the BVI would understand any of this. We need a campaign that brings people OUTSIDE the BVI here to come on vacation. Hire a New York city ad agency to come up with an idea that will work in the USA (that’s where 90% of the tourist come from).
If they had accepted her paperwork she would be right there with VIP still… salty and bitter at the same time lol
Correct me if I am wrong, she’s not the same one that throw VIP under the buss and the. Jump to PVIM. You talking out about a gimmick but you were with that party when this was happening and enjoy the spoils of war with our taxpayers money ?. You a sn**ch just like Andrew, why you think ? the US working with him HE’s Talking, singing like a Canary, all you are the same we just need to sit back and watch you all sell out each outer.
People let me tel you NONE!! Of then for to lead these islands yuh better off letting the UK ?? rule till they jail all of them, let them pay back the money ? take.
Anyone that was there before the COI, should not be voted for. It exposes all of them. Get with it BVI time to get rid of all of them.
I like the slogan. Nothing is wrong with it except this woman and her sister who was over Tourist Board feel as if nothing is good in tourism unless they agree and sanction it. They seem to think they alone know about tourism.
BVILOVE.com for sale near you
The slogan is nice nice .The BVI,unlike updeislun where me with my highly nelanated skin and big nose,would never be granted a receptionist,salesgirl,bankteller,receptionist,,, agent in the airport etc…I here and people from my country and other Caribbean places doing all kind of jobs when qualified. Lawyerjng,Doctor,Dentist , even Attorney General…BVI is better humanity than all dem other places…Guiana? Dominican Republuc? TrinidaJamaica …the half has not been told about these places, plus going out at night going to be slaughtered.. all doors lock up when the sun ho down and if c ever a robber come I n we knowvto have something put aside for them in case otherwise they killing you.
Natures little secret
That was perfect.
Then one man comes in with “BVI Love”
cmon, that needs to be changed back seriously.
Is like Mr Frazer, say”bring back the petty contract” bring back our (little secret) # bring it back #bring it back, bring it back…
YEEEAH, she lost my vote right here.
Who are these back benchers LISTENING to????
IF they don’t want another NDP government that spends the next 6 years telling us we don’t know what we want and busting the budget while maintaining zero infrastructure (how do they get away with that?), these VIP back benchers need to STFU!!!!!
someone said it. The slogan is infantile.
What was equally as bad? (read on)
8 billion people in the world: The new normal.
Andrew Fahie: The new regular.
SMH
I listened to Sherine dramatic speech about her mother never having a Antigua passport.
Hmmmmm. Which brings me to wonder: did she come here illegally?
I can testify that that was a gimmick and has NEVER existed. BVISLANDERS can’t even love each other, how can they share love??? They greedy as hell and thrive in tearing down each other, blocking each other from rising, backstabbing each other and envying each other. A BUNCH OF CRABS IN A BUCKET. If they see one climbing up the bucket, they drag him right back to the bottom. That is what they are best at.
And don’t NOBODY come on here to say that this is not true, because it IS TRUE!!!!!!!!! BUNCH OF SMALL ISLAND IDIOTS.
There is so much love in the BVI, it emanates from the funnels at the Pockwood Pond incinerator. One can smell it flowing through Road Town into the harbor and one can see it scattered along the lovingly cared for roads. When a visitor arrives they are so overwhelmed by BVILove many choose never to return. Alas, the shining beacon for BVILove has to be the jewel in the crown of the mighty loveable Investment sClub: Prospect Reef. This is one of those rare instances where a name is simultaneously ironic and paradoxical. Perhaps it is cursed, perhaps it too collapsed under the overbearing weight of BVILove!
So happy you ain’t get back in. Tired seeing hearing your meaningless words. Go find something else to do now.